The programme, developed and led by R.R Marketing in close partnership with the Anderman team, won two categories at the British Agency Awards 2026: R.R Marketing, which developed and led the programme in close partnership with the Anderman team, won two categories for the work:
- Brand Strategy
- Marketing Campaign
The awards recognise a long-term programme designed to bring greater clarity and consistency to how Anderman presents and markets its businesses around the world.
The work has included defining a clearer purpose, positioning and set of values; bringing previously separate brands under a more consistent identity; launching a new multilingual digital platform; and establishing a more joined-up approach to marketing across the UK and France.
It has also supported the development of Anderman’s internal marketing capability, helping to ensure that the strategy can continue to evolve from within the business.
The programme went well beyond a visual rebrand. It brought together the knowledge and experience of people from across Anderman, combining their technical expertise and customer understanding with strategic marketing leadership from R.R Marketing.
Gary Hateley, Managing Director, commented:
“This recognition reflects the contribution of people from across Anderman. Bringing our different businesses and teams together under a clearer identity has been an important step, helping us communicate more consistently while retaining the technical knowledge and customer focus that have always been central to the company.”
The British Agency Awards recognise work produced by agencies across Britain, with entries assessed and scored by an independent jury.
“I’m delighted that the programme has been recognised in both categories. Although the awards carry the R.R Marketing name, the results reflect a genuine partnership with Anderman. The progress would not have been possible without the team’s knowledge, input and support.”
Ralph Risk, Founder of R.R Marketing